On the 2nd October 2011 , Dubai – Based Al-Bayan , wrote :

LACK OF AWARENESS IN DIGITAL MARKETING

A MAJOR BARRIER TO MIDDLE EAST BUSINESSES

Industry Leaders Provide Essential Insights at Brand New GITEX Digital Marketing Initiative

Digital marketing is capturing the imagination of Middle Eastern businesses, revolutionising client engagement and unlocking increasingly innovative ways to boost the bottom line. But according to research published this week by Dubai based research company Real Opinions, 37% of businesses say their organisation’s use of digital marketing is poor and a further 30% claim that effective and accurate assessment of return on investment is inadequate.